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Made You Click was founded by Chris Dwyer — an IT strategy, branding and communications lead who has worked in UK schools since 2013 and has been building websites for over 10 years.
They pay huge upfront costs and don’t get the site they were promised. Then the real problems begin: site management gets left with admin staff who don’t have design skills, and the site gradually becomes disjointed, messy, and broken.
Or the school gets tied into expensive change management contracts, paying through the nose for every small update. Or the work gets dumped on the internal IT team — who are sysadmins, not web developers.
I’ve seen this happen first-hand, across multiple schools, for over a decade. The same cycle, the same frustrations, the same wasted budgets. The tools schools were given didn’t match the way they actually work.
I didn’t start out as a web designer. I’m an IT strategy, branding and communications lead with years of sysadmin experience and a deep understanding of the complex IT ecosystems schools rely on.
I started building school websites to tackle these pain points head-on and to streamline my department’s workflow. What began as an internal solution quickly proved its value — and I realised it could benefit multiple schools and businesses facing the same challenges. That’s how Made You Click was born.
From primary schools in Bedfordshire to multi-academy trusts, the common thread is the same: schools that need a professional web presence without the ongoing headache. Purpose-built for DfE compliance, Ofsted readiness, and KCSIE requirements.
Financial advisors, hospitality businesses, and growing companies that need a website reflecting their professionalism. Whether it’s a bespoke hand-coded build, a Clickr AI subscription, or a custom dashboard with Microsoft SSO — every project puts you in control.
Whether it’s a bespoke build, Clickr AI, or a custom dashboard — let’s build something that actually works for you.
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